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Hive helps blur the lines between real-life and fantasy at new immersive attraction

Location: Sydney, Australia

Client: TDC Australia

System: 2 x Beehive, 32 x Pluto Beeblade, 10 x Beebox Pluto

Sector: Immersive experiences


Hive helps blur the lines between real-life and fantasy at new immersive attraction



To have an in-depth understanding of Luna Park Dream Circus commission please come and meet the Hive team at the ISE Trade Show, Barcelona on stand 5D200, where we will be showcasing our new Beehive product, and our full product ecosystem. 


Sydney’s 120-year-old Luna Park recently reinvented itself with the brand-new, $15 million immersive attraction Dream Circus. 


Combining artistic creativity with cutting-edge technology, Dream Circus takes guests on a captivating journey through enchanting, hallucinatory visuals brought to life by blockbuster surround sound, holographic innovations and 360º projection.


Enhanced by Hive’s product ecosystem, the media control specialists offered the perfect solution for the world-first attraction. 


Dream Circus runs on 32 Pluto Beeblades that are housed in Hive’s new 5U Beehive chassis, alongside 10 Beebox media players. Designed by immersive storytellers Artists in Motion and technically conceived by TDC Australia, the solution powers mythical video through Barco projectors and LED screens inside the park’s existing 3,000 sq metre Big Top building.


An evolution in media control, the Pluto Beeblade improves the way visual experiences can be powered. Essential to any large-scale creative video project, it achieves stunning, silky smooth 8K media playback and 4K output.

The synergy between the various elements of the Hive ecosystem have achieved a spectacular show that blurs the line between reality and fantasy.


Michael Hassett at TDC, Sydney was eager to deploy the Hive Beeblade range within his Luna Park project. The proven high performance of the Beeblades and product affordability aligned perfectly with the already ambitious ideas of the project.

Mark Calvert, co-founder at Hive


Mark continues “The Beehive enabled TDC to deploy a traditional rack-room setup to drive the Barco video projectors, and where possible, Beeboxes were deployed to sit next to display technology site wide. Hive now has two successful projects in Australia with BBC Earth Project & Luna Park, and we remain grateful of the trust and confidence TDC has in our product range, in their market.”


Now a permanent fixture at Luna Park, Dream Circus delivers a multi-layered adventure to the iconic family attraction – setting the bar for theme parks of the future that demand immersive thrills beyond the classic roller coaster.





Dream Circus Dark



Dream Circus Sydney


Photo Credits:

TDC is the technology and technologist provider for Dream Circus at Luna Park in Sydney.