Alex is responsible for driving Hive’s marketing strategy, increasing brand awareness, and ensuring a clear understanding of Hive’s offering. He also works closely with regional distribution partners to support demand generation in local markets.
With nearly two decades of experience in marketing, Alex has held senior marketing roles at leading AV companies, including PSCo/Midwich, Absen and AVMI (now Kinly). His expertise spans the full AV and live events ecosystem, with a particular focus on LED and video display technology. In addition to his role at Hive, Alex is the founder of Arrow & Zest, a specialist brand marketing agency dedicated to elevating brands in the AV industry.